Shared decision-making can help patients choose a colorectal cancer (CRC) screening option they can adhere to1

There are 3 steps to implementing an effective, shared decision-making process2:

Discuss why a patient fits the criteria for a recommended preventive service

Communicate available screening options and assess the patient's preferences to find a service they agree to

Deliver a strong CRC screening recommendation, set patient expectations, and gain patient commitment for follow through

In a 2022 study, screening acceptance increased after implementing a shared decision-making process1*:

Screening acceptance


Adherence rates nearly doubled when patients were given a
choice of 2 screening options over colonoscopy alone3†

In a clinical study, a colonoscopy-only approach resulted in 62% of patients left unscreened the first year3

Adherence to CRC screening

In a randomized study of racially and ethnically diverse adults aged 50 to 79 years at average risk for CRC (N=997), healthcare providers presented patients with CRC screening recommendations by one of the following methods3:

  • Fecal occult blood test (FOBT) (n=344)
  • Colonoscopy (n=332)
  • Choice of FOBT or colonoscopy (n=321)