Choice ignites change

Offering a choice of 2 screening options demonstrated greater compliance over offering colonoscopy alone.1*

Patient compliance within 1 year (n=973)1

Study design: In a randomized study of racially and ethnically diverse adults aged 50 to 79 years at average risk for colorectal cancer (CRC) (N=997), healthcare providers presented patients with CRC screening recommendations by one of the following methods1:

  • Fecal occult blood test (FOBT) (n=344)
  • Colonoscopy (n=332)
  • Choice of FOBT or colonoscopy (n=321)

*FOBT-only compliance was not statistically different vs choice arm.1

“Offering choice in CRC screening strategies may increase screening uptake.”

—United States Preventive Services Task Force (USPSTF) recommendation2

  • USPSTF recommendation

    The USPSTF recommends the following actions to maximize
    screening and help reduce CRC-related deaths2:

    Consider all screening tests

    “The USPSTF found no head-to-head studies demonstrating that any of the screening strategies it considered are more effective than others. As such, the screening tests are not presented in any preferred or ranked order.”2

    Practice informed decision making

    “Clinicians should consider engaging patients in informed decision making about the screening strategy that would most likely result in completion, with high adherence over time.”2

    Offer a choice to make a change

    “Offering choice in colorectal cancer screening strategies may increase screening uptake.”2

    Help get more patients screened by offering them a choice of screening options.2